Prospectus and Web design

St Michael’s Catholic College.

Prospectus redesign

St Michael’s College approached us to redesign their prospectus. Their existing material no longer reflected the updated branding seen on their new website, and the content itself needed a refresh to incorporate new school data, achievements, and key insights for the parents of prospective students.

We overhauled the existing design to not only give it the rejuvenation that the school website had just been given, but also to accommodate new insights and content that the school wanted to add.

The redesign wasn’t just about a fresh look — we had several clear objectives:

  • Brand Consistency: Bring the prospectus in line with the school’s updated digital presence.
  • Clear Information Delivery: Structure and present key data in a way that’s digestible and engaging.
  • Modern Appeal: Make the design feel fresh, inviting, and reflective of the school’s vibrant community.
  • Improve Readability: Especially for time-poor parents, we aimed to streamline the experience and highlight key information at a glance.

Positive feedback

  • Positive feedback from staff and prospective families
  • The school reported an increase in downloads of the PDF prospectus after launching the new design
  • Stakeholders said it felt like a much more accurate representation of the school’s energy, values, and offering